Quick Fixes Fade. Strong brands don't.
We build brand systems that not only catch up to your growth, but help drive it. Think of us as the steady hand when your business is sprinting faster than your identity can keep up.
Wherever You Are, We Show Up.
Small Businesses Launching Strong
You’ve done the hard part—built the business, proven the idea, and kept it moving. But when it comes to how it looks from the outside, it can feel like the identity hasn’t quite caught up to the reality of what you’ve built.
That’s where we step in. We help true up your brand so it looks as strong and professional as the business you’ve worked so hard to grow—giving you the confidence to step into new opportunities without hesitation.
Established Businesses in Growth Mode
Growth brings new opportunities—and new complexity. As your team and audience expand, the story you’ve been telling may no longer feel consistent across every touchpoint.
We help growing businesses align their identity and messaging so they scale with confidence. By sharpening what’s already strong, we ensure your brand moves as fast and as far as your business does.
Enterprise Businesses Needing a Refresh
Even the most established businesses risk losing momentum if their brand feels dated or disconnected from where the company is headed.
We bring fresh perspective to unify and modernize your identity—building on your legacy while ensuring your brand stays current, credible, and ready for what’s next.
FAQs
Do I need a full rebrand or just a logo update?
We’ll help you decide. If your brand isn’t aligned across visuals, language, and customer experience, a rebrand may be your most efficient next move.
Do you handle print and production, too?
Absolutely. We’re a full-service screenprint shop and have a large network of trusted partners. We can manage signage, branded merchandise, packaging, and more.
Can you work with my existing web team or designers?
Yes. We’ll collaborate and provide brand assets, tone guides, and content they can run with—or handle it all in-house if you prefer.
How do I know if it's time for a rebrand?
If your logo feels like a relic, your messaging feels off, or your business has grown into something way bigger (or weirder) than what your brand currently says — it's probably time.
The best brands evolve. The worst stay stuck trying to "make it work."
What does a rebrand with Pretty Decent Goods actually include?
Depending on the package and what your business really needs: updated visual identity, brand voice, messaging, digital assets, merch strategy, and on-site updates, etc... we will determine our suggestions after a discovery call.
Do you work with businesses that already have some branding?
Absolutely. Most of our clients come in with “something” — a logo, a moodboard, or just a vague sense of what’s not working. We take what’s worth keeping and build from there.
Will this feel like starting over?
Not unless it needs to. Our rebrand process is about refinement, clarity, and making sure you still feel like you — just the version that gets taken seriously.
Can you just do a logo?
We do… but we don't recommend just a logo update if your brand is due for a refresh.
A logo without strategy is just a fancy sticker. We design holistically — so your visuals, voice, and goals all work together.
We’re growing fast. Will the new brand scale with us?
Yes. That’s kind of the point. Everything we build is meant to grow with your business — not just look good in year one.
We already have a marketing team. Can we still work with you?
Yes. We love collaborating with internal teams, agencies, and freelancers. We’ll bring the brand alignment — you bring the execution power.
Will I still recognize my business when you’re done?
You will — and your audience will too. Just sharper, clearer, and more confident.
Our goal isn’t to turn you into something you’re not. It’s to finally show the world who you’ve been this whole time.
Can you help us roll out the new brand after it’s done?
Absolutely. We can support your merch, signage, internal rollout, digital assets, and even your “hey, we rebranded!” announcement. We don’t disappear after handoff.
We own the brand work so you can take the next step.
You’ve built the momentum, we bring the clarity. Whether you’re launching, scaling, or refreshing, we unify your identity so it reflects the impact you're already making.