our MISSION

At Pretty Decent Goods, we thrive on defying the ordinary. Our mission is to deliver high-quality wearables and goods that ignite joy, inspire thought, and embrace both the light and dark sides of life. Through collaborations with artists, small businesses, musicians, and creative individuals, we cultivate a vibrant ecosystem where individuality and artistry reign supreme, and different is the gold standard.

our VALUES

ruthless quality

Obsess over the details. Quality isn’t just a standard—it's our obsession. We deliver nothing but the best, with no shortcuts and no compromises.

uncompromised authenticity

Stay true to our roots and honest in our dealings. At Pretty Decent Goods, being real with our community and ourselves is crucial. Authenticity guides our actions and our communications.

creative innovation

Embrace and encourage creativity in every aspect of our business, from product design to the way we solve problems. We believe in thinking outside the box and supporting unique ideas that challenge the status quo.

collaborative community

We embrace the beautiful mess of collaboration. We thrive on the energy and creativity that come from working with diverse talents and perspectives. Our mission is to unite with other creatives and small businesses to hatch plans that elevate everyone involved.